Yamaha Corporation of America ‘Customer Experience Group’

Description

Join us as the Yamaha Corporation of America ‘Customer Experience Group’ shares the inside story of what it is like being a small in-house agency tasked with representing the world’s largest musical instrument and audio brand. See how they have developed a data-driven approach to campaign ideation and execution, evolved the agency structure to align with their internal client base, defined and implemented a corporate style standard, and basically became rockstars along the way.