Costing, Pricing & Breakeven

Description

How do you price your product or service? Is it at a level that generates a profit or are you losing money and burning through cash? 

All businesses large, small, or start-up face this important challenge. Before establishing prices it is necessary to understand your specific marketing goals, the factors that influence pricing strategy, and all possible pricing strategies.
 
Pricing is only part of the issue. Are you aware of the costs of your product or service?  How much do your employees cost and how do they impact pricing? How do your costs behave as sales increase or decrease? This workshop also addresses the following questions:

* What annual sales level is required to achieve a sustainable cash flow position?
* What annual or monthly sales do I need to achieve my targeted cash flow?
* Is it a good idea to invest in a larger or nicer facility?
* Should I hire full or part time employees?  
 
This workshop is designed for entrepreneurs who are preparing business plans or financial projections.  Information from this workshop is also helpful if you are introducing a new product or service and want a more thorough understanding of pricing strategy.  
 

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Jim Chamberlain of SCORE will be presenting this workshop.  Jim holds a MBA and is a Certified Management Accountant who has held financial positions with Dexter, General Dynamics and Statek Corporation, and environmental start-ups. 

For ten years, Chamberlain was part owner, director, and CFO of Consolidated Reprographics, an Orange County leading reprographics company and past president and director of the Certified Management Accounting Society of Southern California (CMASSC). He has helped manage a privately held high technology company awarded as one of the top 50 fastest growing private companies in Orange County.  During his career, Jim has had extensive experience in merger and acquisition activity as both buyer and seller by preparing Business Plans, selling and purchasing businesses, and help entrepreneurs improve their cash flow. Jim has been active in various volunteer organizations, such as SCORE and United Way.