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BEGIN:VEVENT
DTSTART;VALUE=DATE:20140911
DTEND;VALUE=DATE:20140912
TRANSP:TRANSPARENT
X-MICROSOFT-CDO-ALLDAYEVENT:TRUE
SUMMARY:SCORE: Marketing Kicked Up a Notch
DESCRIPTION:This interactive seminar reviews the fundamentals of marketing\, specifically the definition and cycle of marketing\, sales drivers\, buying funnel and value creation. We will then switch to group exercises to understand how these principles can work for you.\n\n \n\nWhat you will learn:\n\n\n	How to identify and connect with the target audience. We will select businesses from the audience and build the customer profile that represents your target audience.\n	How to convert your marketing message to consumer solutions and benefits. We will select businesses from the audience and define their products and services in terms of solutions and benefits\, especially emotional benefits.\n	We will define consumer reasons to believe. We will select businesses from the audience then create consumer reasons to believe.\n\n There will be time for questions. You will leave with a clearer picture of how great markers utilize these tools to build their businesses. You will be able to utilize these same tools to build your business. This is ideas and energy\, not money.
X-ALT-DESC;FMTTYPE=text/html:<span style="color:#265288\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:11.0pt\;">This interactive seminar reviews the fundamentals of marketing\, specifically the definition and cycle of marketing\, sales drivers\, buying funnel and value creation. We will then switch to group exercises to understand how these principles can work for you.</span></span></span><br />\n&nbsp\;<br />\n<strong><span style="color:#265288\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:11.0pt\;">What you will learn:</span></span></span></strong>\n\n<ul>\n	<li style="color:#265288\;text-align:justify\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:11.0pt\;">How to identify and connect with the target audience. We will select businesses from the audience and build the customer profile that represents your target audience.</span></span></li>\n	<li style="color:#265288\;text-align:justify\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:11.0pt\;">How to convert your marketing message to consumer solutions and benefits. We will select businesses from the audience and define their products and services in terms of solutions and benefits\, especially emotional benefits.</span></span></li>\n	<li style="color:#265288\;text-align:justify\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:11.0pt\;">We will define consumer reasons to believe. We will select businesses from the audience then create consumer reasons to believe.</span></span></li>\n</ul>\n<span style="color:#265288\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:11.0pt\;">&nbsp\;There will be time for questions. You will leave with a clearer picture of how great markers utilize these tools to build their businesses. You will be able to utilize these same tools to build your business. This is ideas and energy\, not money.</span></span></span>
LOCATION:Laguna Niguel City Hall Community Room\, 30111 Crown Valley Parkway\, Laguna Niguel.
UID:e.887.9910
SEQUENCE:3
DTSTAMP:20260425T151410Z
URL:https://nocchamber-gzcms.preview.gochambermaster.com/events/details/score-marketing-kicked-up-a-notch-9910
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