"The Power of Email Marketing" Business Workshop

Description

SCORE is offering a free workshop, sponsored by the Fullerton Chamber of Commerce and the Fullerton Public Library on Thursday, August 16, from 6-9 PM. Check-in begins at 5:30.

Email Marketing is Not Dead!
 
Build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing! We will provide tips to increase your email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting -- and keeping -- high quality prospects, customers and members.

You will learn how to:

• Become a trusted email sender in the eyes of your prospects, customers, and members.
• Build your list! How to find and keep email list subscribers.
• Get your sent emails opened and read.
• Turn your readers into more frequent buyers/supporters/donators.
• Target your communications -- how to get the right message to the right people at the right time
• Use email communications to improve customer/member loyalty
• Combining email with social media to maximize your reach and effectiveness
• Email marketing case studies, real world examples and best practices
• Track results and what to do with this information