SCORE: Simple Strategies for Event Marketing & Creating Emails that Rock

Description

Are you having an event? Make it easy on you and your invitees! Learn best practices in Event Marketing while we show you how to create an event home web page and online registration. See how easy it is to set up, customize and manage your event online. We will also cover how to effectively create emails, not only for your events, but for your business too! Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.

• What is permission-based email marketing and becoming a trusted sender
• Building an Email list
• Increasing deliverability and open rates
• Writing good subject lines and content - getting readers to take action
• Tracking results and what to do with this information