SCORE: Marketing Kicked Up a Notch

Description

This interactive seminar reviews the fundamentals of marketing, specifically the definition and cycle of marketing, sales drivers, buying funnel and value creation. We will then switch to group exercises to understand how these principles can work for you.
 
What you will learn:

• How to identify and connect with the target audience. We will select businesses from the audience and build the customer profile that represents your target audience.
• How to convert your marketing message to consumer solutions and benefits. We will select businesses from the audience and define their products and services in terms of solutions and benefits, especially emotional benefits.
• We will define consumer reasons to believe. We will select businesses from the audience then create consumer reasons to believe.