SCORE: Expanding Your Sales and Marketing Channels Through Social Media

Description

This workshop is a fast paced, information rich program discussing how to leverage internet commerce, social media and digital marketing. It covers key elements of a strong on-line presence to support your overall business objective and to drive and convert traffic into transactions. Build a consistent multi-channel brand, utilizing search engine optimization, affiliate marketing and social networking.  Some other topics include: What strategy to implement for search engines, keywords and internet advertising?  What the acronyms SEO, CTR, PPC, and CPM mean to my business?  How can social networking (e.g. Twitter, Facebook) and Web 2.0 tools (e.g. Blogs, Podcasts) help my business?  What are some social media best practices?  How do I measure the success of my internet marketing?