SCORE: Email Marketing, Simple Strategies for Success
Date and Time
Tuesday Mar 17, 2015
5:30 PM - 8:30 PM PDT
March 17, 5:30 p.m.
Location
Aliso Viejo Branch, Orange County Public Library, 1 Journey, Aliso Viejo. Allow extra time for parking.
Fees/Admission
No charge!
Contact Information
714-550-7369
SCORE: Email Marketing, Simple Strate...
Description
This workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing. We'll take a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more, like:
- What Email Marketing is and how it works
- 60 Ways to grow your email contact list
- Mobile-friendly Emails
- Email Marketing Trends
- How often to send
- Subject lines
- Content
- Real world examples of other businesses doing it well
- How to reduce unsubscribes/spam complaints
- How to leverage social media
We will also discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money. All levels are welcome (even if you haven't tried email marketing yet). Those who have been doing email marketing for years have walked away with new ideas.
