SCORE: Basics of Social Media

Description

Part 1: Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you're not convinced that it works?
 
This seminar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers.
 
We'll take a look at the 5 most popular social media networks - Facebook, Twitter, LinkedIn, Google+ and Pinterest - and help you decide what is right for your business. We'll also look at what comes next: how and what to post on social media.
 
Part 2: At the heart of small business marketing are the campaigns that drive action - collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many small businesses or organizations have likely run, but would like to learn more about revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may be considering joining forces with a deal provider and you're wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts.